What do survey, research, and evaluation
consumers need to know and when? From the outset of an engagement,
ICF Macro takes the time to examine our customer’s interests,
sensitive issues, perspectives, and the expected uses of study results.
Findings, recommendations, and the methods we use to reach them
must be communicated to the right people. Our study managers work
with clients to identify audiences such as sponsors, senior officials,
managers, staff, and advocacy groups. Meeting deadlines is paramount.
Yet, reporting is more than a race to the finish line. Regular communication
with our clients ensures that emerging information needs, study
issues, and interim findings are shared and considered along the
way.
For Macro, reporting is a dynamic and forward-looking activity.
We tailor written reports—briefing papers, executive summaries,
press releases, and volumes of detail—to address the needs
and sophistication of different audiences. Our trained presenters
conduct briefings that employ engaging visuals and invite audience
participation. We present our work at conferences. We are leaders
in making information accessible through the Internet, CDs, videos,
and other electronic media. ICF Macro has extensive capabilities
in communications, social marketing, training, and technical assistance.
As a result, reporting blends seamlessly into an ongoing stream
of practical products and dissemination activities.
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